Each member of MyWay Reach imports their contacts into their very own secure ‘vault’.  No one has access to them.  

However, others can search for and anonymously trade contacts with your consent.  You set your preferences to disallow trades with members from specific companies or industries to ensure you’re not helping the competition.  

Once a trade is completed you can connect via a secure network where you use online chat to discuss the attributes of the lead, how to best approach them, and any other important

details.

Your identify is never revealed and neither are your trading partners’.

 Imagine what could happen to your sales productivity (and your income) over time as you find and establish good partnerships with other non-competitive sales people.

There are too many features built into this system to cover in depth here.  To touch on two, there's a contact manager that can show you real-time news relevant to your contact, including the Twitter-feed to help you break-the-ice. You can also create your own collaboration groups to trade leads and work together on deals.

During the beta period, the service is free, gratis, nada, zip, zero for unlimited number of sales leads.  I’m told there are already over 1.7 million contacts available for trading.

MyWay has hit a home-run in the Web 2.0 world.

Don’t walk – run. Go to their site now and sign-up for a free account while you can.

Twitter enabled

while you have them on the phone.  Grab their interest by presenting relevant information that speaks to their needs.

Do all your sales reps make use of webinars?  They’re time consuming to set up and let’s face it – we may be too busy to do all it takes to make it happen.

Conducting Webinars can be time consuming and complicated

First you have to create the webinar, then you have to invite, and track registrations and remind people how to log-in.  Meanwhile, you’re following up on deals,

scheduling meetings, providing forecasts and on and on.  With CynoCast, all these issues are eliminated saving you a tremendous amount of time.

Maybe you let Marketing do the work but then you’re at their mercy as to when and how often you can do the webinar.

You could email a PowerPoint deck and take your prospect through it over the phone, but while you’re speaking on page 3, they’ve flipped ahead to page 10.

With a CynoCast you simply direct a prospect to your presentation URL and then you navigate the slides for them.  You no longer have to say ‘see where it says SOLUTIONS?  Click on that’.

You set up your CynoCasts ahead of time using the ‘Live Dashboard’ tool.  Each CynoCast contains a mix of information and document types that you can display to your prospect as needed, in any order.  If you discover the need to display a file or webpage that isn’t already in your CynoCast, you can add it on-the-fly.  

Your customer sees only the information you’ve selected, displayed on their desktop.

What does the customer have to do?  Simply type in the presentation URL – once.  That’s it, there are no downloads or logins.  They can then sit back and enjoy the experience of seeing information they need at the right moment in the conversation.

I predict CynoCast will become a new word in the sales lexicon.  If you aren’t able to CynoCast, you’ll be the odd-man out.  Close more deals, and close them faster by CynoCasting.

The perfect Sales 2.0 application
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Live On-Line Interaction to Close More Sales
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