TTG was founded in 1988 by a core group of people determined to find a better way to tackle field sales deployment problems. At the time, GIS software was in its infancy but showed promise as a technology that would be useful for businesses interested in performing sales and marketing analysis, territory design, realignment and optimization. That vision became a reality when TTG launched the first Windows based desktop mapping software in 1990.
TTG's founders have a long history of using geographic tools and theory to solve spatial business problems. With a staff that includes professionals with expertise in a wide variety of areas including database analysis, geography, cartography, marketing and spatial database programming, TTG continues to lead the development of spatial tools that empower businesses to make better decisions. TTG is headquartered in Burlington, Massachusetts and is privately held.
The TTG product line consists of business applications and tools based on sophisticated state-of-the-art mapping and optimization technology. The software ranges from the relatively simple Territory Mapper product line for basic needs, to AlignStar Enterprise Edition for larger, more complex sales management needs. TTG provides full support for international applications through add-on map packages provided by a carefully selected set of third party data providers. TTG also provides a variety of business and demographic data for use as alignment metrics, market potential analysis, and marketing strategy. All TTG software products incorporate features specifically designed for sales and marketing analysis not found in less expensive off-the-shelf mapping products or in the very complicated (and expensive) generic GIS products.
For over 20 years, TTG has assisted scores of businesses in the strategic deployment of their sales resources brought about by a corporate merger, downsizing, increased competition or changes in marketing strategies. TTG has a depth of experience unprecedented in this field. This experience is brought to TTG's clients in the form of its off-the-shelf mapping software designed specifically for sales analysis and realignment. TTG's flagship product,
AlignStar, addresses the needs and automates the tasks of its target audience using an environment and vocabulary which are immediately familiar to its users. AlignStar works the way sales, marketing, and business planning professionals work; its users are not required to make substantial changes in their business processes in order to adapt to a new technology. Right out of the box, AlignStar includes functionality which is simply not available in other desktop mapping and GIS products. Most importantly, AlignStar solves business problems in a fraction of the time that generic mapping products require, and further, it is capable of solving problems that high-end systems costing many times more can't solve at all. AlignStar easily manages large cartographic and attribute data files with ODBC connectivity to common database structures.
AlignStar is a software tool designed for businesses that need to manage, optimize, analyze, align or realign territories. It combines specialized features used in designing territories together with a database, mapping technology (GIS), reports, thematic analysis, drive time information, territory diagnostics, analysis and state of the art optimization algorithms. AlignStar is the most widely used territory optimization and alignment software on the market today.