Marketing

Why we shouldn’t demand (or want) marketing to give us sales-ready leads

May 1, 2012
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Sales-ready leads Marketers, as we all know and understand, are responsible for many critical business tasks. Not the least of which is to ensure that the company’s vision, brand, and most importantly its solutions become not just known to, but ultimately acknowledged by as many of the right people as possible, and that its solutions [...]

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Don’t Acknowledge the People Behind the Mirror!

November 12, 2011
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Even if you haven’t participated in one yourself, you’ve probably seen how they work from a TV show or commercial. I’m talking about those focus groups where a group of strangers sit in a conference room with a facilitator at one end and a mirrored wall at the other. Website tracking is like watching a [...]

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Why Content Marketing is really Content Selling

October 8, 2011
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Content-marketing is the practice of using information in many forms as a means to get and maintain prospects’ attention over time, with the goal of developing them into interested buyers. The practice has been around a long time. It was not born of the Internet age. Content-marketing exists is for one reason: to function as an extension of the sales team. [...]

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