Sales Effectiveness

At Smart Selling Tools, our goal is to make it easy to find tools that will improve sales productivity. Plain and simple – except we know that for most sales leaders and business owners it’s in fact, very complex. That’s because you’re either running the business or the revenue engine, and you have little time (or patience) [...]

The title of my post is a play on one of the most famous advertising headlines of all time. John Caples, was a fledgling copywriter in 1926 when he wrote a headline for Ruthrauff & Ryana on behalf of  the U.S. School of Music. Caples ad, “They Laughed When I Sat Down at the Piano” [...]

 I’ve been a long-time fan of Chip and Dan Heath, authors of the books “Made to Stick” and “Switch.” The subjects of both books are decidedly applicable to the field of Sales and Marketing. Made to Stick explores why some ideas thrive while others die. Switch explores the reasons why it’s so hard to make [...]

Content was anointed King the minute buyers started using the Internet to search for products and services. Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. No doubt, we use content to acquire, grow, and maintain the prospect’s attention for the purpose of populating and [...]