May 22, 2012
B2B sellers of complex technologies, that address a broad spectrum of customer issues, are generally very smart people, especially within the framework of their specific scope of solutions. On a parallel scale, business buyers of these complex technologies are also very smart people. Smart people are perfectly capable of grasping and solving complex problems, though [...]
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May 1, 2012
Sales-ready leads Marketers, as we all know and understand, are responsible for many critical business tasks. Not the least of which is to ensure that the company’s vision, brand, and most importantly its solutions become not just known to, but ultimately acknowledged by as many of the right people as possible, and that its solutions [...]
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