Smart Selling Tools Blog

Content was anointed King the minute buyers started using the Internet to search for products and services. Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. No doubt, we use content to acquire, grow, and maintain the prospect’s attention for the purpose of populating and [...]

Mobile reps have unique challenges. They can’t just head to the nearest file cabinet, or walk down the hall when they need to find something or someone. And managers can’t pop their heads into reps’ cubicles for a quick update. You’ve got to figure out how to manage your business when you’re in the field, [...]

What’s all the hubbub about “social selling?” After all, selling has never been anything if not ‘social.’ Sellers have for the most part, relied on networking, referrals, and rapport building as a means to build relationships or at the very least, the credibility and trust needed to gain an appointment. What has changed, however, is [...]

By estimate, there were approximately 70,000 people at the most recent Dreamforce, Salesforce.com’s annual conference and expo  held in San Francisco. There can be no doubt in anyone’s mind that an astounding number of companies use Salesforce. Although the company will not reveal its sales figures or its total customer tally, industry estimates have put [...]