e-mail Marketing Tools

Many e-mail marketing tools are implemented by marketing. However, there are tools that can be implemented by sales or recommended by sales. Should we leave products such as newsletter list distribution and creation off our list? Where should we draw the line between sales and marketing tools?

What do you think?

ActOn Software	From do-it-yourself e-mail and web marketing service, to sophisticated demand generation, lead qualification, website tracking, webinar and event management and automation capabilities.
BudURL	shorten URLs and then track the click activity of each link. Great for social media links, e-mail links, and out-bound web links.
Genius	Email marketing campaigns that deliver instant email open and website visit results directly to Sales.
Market2Lead	Sophisticated marketing automation software and services.
Marketo	Automate and measure demand generation campaigns that generate more high-quality sales leads.
Nurture	marketing automation and lead nurturing tool - design personalized rule-based campaigns that mimic real world conversations and relationship building.
ReadNotify	Notification when e-A4mails and attachments get opened.
Wrapmail	E-mail branding utility. “Wrap” your e-mails with your brand.