Genius Pro™ is an award-winning B2B email marketing solution for sales and marketing teams looking to drive increased sales productivity and revenue. Genius Pro supports all aspects of demand generation and 1-to-1 communication between sales and their prospects.

Genius Pro™ brings sales and marketing together to directly impact the top line by driving sales productivity and revenue opportunities.

With Genius Pro, Marketers can initiate powerful email marketing campaigns that deliver instant email open and website visit results directly to Sales, so Sales can quickly prioritize lead follow-up, calling on the most interested prospects first.

Genius Pro lets Marketers use sophisticated personalization, including the ability to send on behalf of individual sales reps and post customized greetings on the website.

Instant replays of website visits give frontline professionals insight into prospect interest so they can formulate the appropriate pitch for each prospect. Detailed reports let both sales and marketing easily evaluate success.

Why it’s useful:

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See instantly who’s most interested and what they’re interested in.

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Better understand specific prospect/customer needs.

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Quickly prioritize follow-up based on prospect behavior.

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Use familiar sales tools, including Microsoft® Outlook® and Salesforce.com®.