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Yet, presenters tend to  focus on themselves – and not the audience.
Sales Pitches that Win

Create Sales Pitches that Win

The only true gauge of whether a sales pitch is effective is, is what the audience does AFTER it. Does your prospect buy?  So, to be effective, presentations must have an impact on the audience, which means every aspect of your presentation must be audience-focused. This includes your slides.
When given a presentation to create, do you open up PowerPoint, and think …
“I’ll start by writing headlines, then bullets, - group common topics in boxes, add a bit of shading, a bit of ClipArt …” Unfortunately, this approach rarely works, and means:
1.
PowerPoint becomes the way you think, rather than a tool to convey your thinking
2.
The audience (and what you want them to do after your presentation) is ignored
3.
Since nearly everyone prepares presentations in this way, nearly every PowerPoint looks the same – cover slide, table of contents, table of contents with Topic One highlighted, text-heavy complicated slides, Topic Two highlighted, repeat …
In other-words, the best way to use PowerPoint is the total opposite of common practice.
What SHOULD you do?  Take 10 minutes to listen to the webinar and you’ll know.

Andy’s talks are energetic, hilarious and insightful, but most importantly they are guaranteed to achieve outstanding results. You can hear him in action with this free online webinar as he lays out specific steps to a winning sales pitch.

“Andy Bounds’s techniques are so effective yet simple to apply that they are bordering on genius.”  
Business Development Manager, Royal Bank of Scotland
By Andy Bounds
The perfect Sales 2.0 application
And why you should care

MyWay Reach is a web-based social networking service for business users to connect and trade leads with each other.  What does that mean?  And why might it just be the perfect web 2.0 sales application?

Most of us sales professionals strive to extend our reach into other target markets or territories.

Its obvious, if you want to break into new accounts or expand into other corporate departments, you need to know who to contact. In an ideal world, you could find out a little about them ahead of time – perhaps even get a briefing from someone who knows on the best way to approach them.

While this was virtually impossible to do on a large scale in the past, new services sprung up in an attempt to solve the problem.

There is LinkedIn - but of course, you don’t get the contact information and you don’t get any scoop other than what they’ve posted personally.  There are many great features on LinkedIn that help salespeople (perhaps a subject for another issue)  but I wouldn’t call LinkedIn a home-run when it comes to leads; perhaps a double-hit.
You can turn to Jigsaw which is a great service – but it costs money.
Collaborate with other Sales Professionals
You can scour Facebook and Twitter and other social sites but they’re time consuming and in the end you don’t have a well QUALIFIED lead.

There just isn’t a good way to gather a robust list of the right
people to contact.  Until now.  continue reading

Grab your prospect’s attention and Close More Sales:  Live on-line prospect interaction

CynoCast (pronounced "sin-uh-khast") is a new approach to fast, effective online communication with your prospects and customers.

Create instant online presentations with your existing product web pages, PowerPoint Slides, PDFs, DOC files, and spreadsheets and deliver them to your prospect’s desktop instantly, while you’re speaking with them.

When you’ve got a prospect on the phone, you can now deliver the right content at the right time.  CynoCast gives a good example of this on their website.  

Ask your prospect what color car they’re looking for and instantly present them with a web-page showing the car they want in the color they want.  

Need to explain the financing options?  Easy - instantly deliver the finance forms right to their screen - and here’s the cool part… you can help them fill it out right then and there.

Have you ever had a prospect say ‘send me some information’?

Do you get a sinking feeling in your gut?  We all know ‘send me some
information’ means ‘I’m not quite sold and I’ve run out of time or patience’.

You’ll probably never get them on the phone again.  You simply have to peak their interest now - while you have the chance. Imagine instantly displaying the right information,
right then and there, on the prospect’s computer screen
Can you send me information?
Top of page
June 4: Free Lead Exchange & Online Presentations.

SalesTool Talk Newsletter:  June 4 Issue