June 30: What's in My Bag

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2 Minute Read: June 30

In this 2nd installment of our “What’s in my bag” series, you’ll learn about a tool I consider to be one of our biggest secret weapons. (Guess the cat’s out of the bag now)

We like to give you options for a particular type of tool rather than the specific one we use, after all, our needs might be different than yours. But that will not be the case today. Today we're naming names because we don't know of another tool like this one.

The tool? Politemail.

Politemail is a plug-in for Microsoft Outlook that offers many email marketing capabilities.

Before you start thinking “email marketing! That’s old news.” let me say Politemail is not just another email marketing software product. In fact, you’ll want to use Politemail even if you already have email marketing software.

The reason we use Politemail and the reason we think you’ll want to use it is this; every Outlook email you send throughout the day - normal sales follow-up emails that could include proposals and other time-sensitive information - is tracked so you’ll know the minute the recipient opens it.

This allows us to qualify interest, prioritize follow-up, and improve our sales timing.

Have you ever sent an email as follow-up to a sales call and then wondered whether your prospect received it? Whether they opened it right away? Whether they opened it more than once? That kind of data gives you insight into their level of interest and lets you know when you should follow-up.

Email Content Management

Create, manage and instantly distribute standard branded messaging—all within Outlook.

Keep everyone on message. PoliteMail puts a shared content library inside Outlook's message editing window, enabling easy, automatic coordination, standardization and revision of messaging between groups and departments.

Instantly Track Individual Opens & Link Clicks.

See email activity as it happens, without using annoying read-receipts
Identify who is clicking on what, and when—and take immediate follow-up action
Focus on the most interested prospects first.
Deliver documents & large files as Smart Attachments™ reducing the chance of the email being rejected by the recipients email server. Track when the link is clicked.
Standardize and share branded templates and email content between users and groups

In this screenshot we can see that Bryan Fosh not only opened the email, but also clicked on the enclosed link.

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What’s In My Bag

Send regular Outlook email or HTML messages

Simply select a template format, add your own logos, colors & graphics then edit right inside your Outlook email editor.

Politemail has features you’d find in any email marketing software including managing undeliverable messages and maintaining Opt-Out compliance.

We use all their features. But the one we can’t live without is the one that lets us know how and when our prospects are reacting to our email correspondence.

We know with confidence, how interested someone is and when to follow-up. Eliminating guesswork lets us laser-focus our sales activities.

Simply select PoliteMail's 1to1 with Tracking and send as you normally would in Outlook. Or set your default to automatically track 1to1 on every email.

Based on a transcript of the Facebook Page Marketing webinar, provided by HubSpot, this ebook highlights ways in which marketers can take advantage of recent changes rolled out on the popular social networking site.