Have you ever been asked for a customer reference?  If so, is it a mad scramble to find a current client that’s willing to talk to the prospect and one you can count on for a glowing review?

Most sales reps hate having to provide a reference because its time-consuming and yet effective use of customer references could be the key to building credibility and winning the deal.

References-Online has developed a number of solutions to address the effective use of customer references.  

Starting at $14.95 per month, their Testimonial OnDemand service, creates customizable audio interviews of satisfied customers.  

We featured References-Online in the Smart Selling Tools May 20 Issue.

How to use it:

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Have customers record and upload their own story

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Use it to keep testimonials fresh and interactive

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To differentiate yourself from the competition

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To build credibility

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Turn your best assets - satisfied customers - into advocates for your company