RegioGraph is the flagship business mapping software of GfK GeoMarketing, a Germany-based company that provides integrated geomarketing solutions, including software, digital maps, market data and consultancy services.

RegioGraph distinguishes itself from conventional GIS applications in that it is specifically designed to meet the needs of businesses. The program interface and capabilities guide users through common marketing, sales, controlling and planning tasks.

-Purpose-

RegioGraph gives users the ability to import company and market data and perform a wide range of analyses. The results are then displayed on digital maps, a collection of which are included with each copy of the product.

When used in conjunction with relevant data and digital maps, RegioGraph helps businesses achieve insight into their operations and a more objective basis of planning. The analysis and visualization of data with RegioGraph makes it possible to spot otherwise unseen trends and relationships, leading to more savvy business decisions.

RegioGraph is specially designed to allow users with no prior knowledge of working with such applications to begin immediately carrying out geomarketing tasks. This quality sets RegioGraph apart from many conventional GIS applications, which require a significant front-end investment of time and training.

-Applications-

RegioGraph's applications are numerous. Some of the most common business tasks performed with the software include:

• Locating customers and target groups

• Creating or optimizing sales territories and catchment areas

• Analyzing market share and turnover performance

• Identifying areas of untapped potential

• Managing external sales teams and region assignments

• Determining most promising areas in which to expand

• Evaluating the accessibility of existing and potential locations

• Producing exportable presentations and reports

-Accessories-

RegioGraph includes all available administrative, postcode and topographic maps for a country of choice. RegioGraph users also have access to a free helpline as well as online video tutorials. Available for separate purchase from GfK GeoMarketing are digital maps of 240 countries in addition to a wide range of market data.